MAMarketing, Consumer Behaviour and Communication*
| Study location | Italy, Milan |
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| Type | Two-Year Master's Degrees, full-time |
| Study language | English |
| Awards | MA |
| Course code | 84/PDS2-2024/2024 |
| Tuition fee | €9,956 per year |
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| Application fee | €50 one-time |
| Entry qualification | Undergraduate diploma (or higher) Bachelor’s degree. Applicants’ academic credentials will be evaluated on a case-by-case basis, provided they expect to graduate by December 31st, 2024. The entry qualification documents are accepted in the following languages: English / German / French / Italian / Spanish. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Take original documents along |
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| Language requirements | English For admission to the Master’s Degree Course in Marketing, Consumption and Communication, proficiency in English at a level of at least CEFR level B2 is a prerequisite, to be verified in one of the following ways: |
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| Other requirements | At least 2 reference(s) should be provided. Specific requirements for Non-EU applicants: Admitted students must submit pre-enrolment request for student visa to the Italian consular authorities. |
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Overview
Marketing today means being present in the mind and life of the consumer with your brand, offering experiences and opportunities for contact with your products in physical and digital sales networks, and generating relationships and online conversations with your customers. The Master’s Degree Course in Marketing, Consumption and Communication teaches students how to do all this in a modern, professional and effective way. The course will enable them to acquire the knowledge and application skills needed for marketing and corporate, brand and product communication. At the end of the training, the student can use ‘classic’ media and digital media, above-the-line and below-the-line, in an integrated manner. The training uses a uniquely innovative formula, structured in three specialisations to allow a high degree of customisation according to students’ interests and companies’ needs: Brand Management, Retail Management and Digital Marketing Management.
The highly operational approach and the ongoing participation in the teaching of representatives from the corporate world and the business community will help students develop problem-solving skills and sensitivity and acquire the conceptual foundations and operational skills necessary to take on roles of responsibility in brands in the retail world and the new digital setting.
*English-delivered curriculum to be offered from AY 2024-25 – pending approval by the Ministry of University and Research
Programme structure
After a common first year, students will be able to choose the course they wish to specialise in and will be able to further customise their training by choosing 12 university credits (“CFUs”) from a broad, carefully structured range of optional subjects. At the end of the second year, in addition to the curricular internship, there will be an innovative piece of fieldwork through which the various teams of students, led by teachers and tutors from the university and companies, will be called upon to develop an actual project (marketing, communication, sales, etc.) for major partner companies of the university. As well as offering a further training opportunity ‘in the field’, fieldwork is also an opportunity for direct contact with the world of work for companies to get to know the talents to select for their organisations.
Career opportunities
Graduates in Marketing, Consumption and Communication will be able to work in marketing and communication in brands and retail companies, as well as in communication agencies and consultancy and market research companies, nationally and internationally. Our graduates work as brand, digital, product and retail managers in leading companies.