MAMade in Italy. Behind the Scenes
| Study location | Italy, Milan |
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| Type | One-Year Master's Degrees, full-time |
| Nominal duration | 1 year (60 ECTS) |
| Study language | English |
| Awards | MA |
| Application fee | €100 one-time |
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| Course fee | €16,200 per year |
| Entry qualification | Undergraduate diploma (or higher) The Master is mainly addressed to all those who want to cover professional roles in the Design, Fashion and Food sectors with the exception of staff and pure Design roles. Since Made in Italy companies belong to the segment of big corporations as well as to SMEs and Start-ups, the course will include in-depth analysis of the three realities in order to understand the profound differences and facilitate a more informed choice for one’s future career. |
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| Language requirements | English |
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| Other requirements | At least 2 reference(s) should be provided. |
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| More information |
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Overview
The MMIE master’s degree aims to provide participants with an immersive experience of the Design, Fashion and Food sectors: three main assets of “Made in Italy”. The training course develops around the knowledge of the three sectors in terms of genesis, current situation and outlook on the future in the post-pandemic era. The master’s course illustrates the birth of Made in Italy around the three sectors, how it has developed in Italy and in foreign markets, and which are the direct and indirect competitors. The topics provide a complete view in terms of stage and behind the scenes.
Programme structure
Each module will be designed ad hoc, integrating lectures, student research projects, testimonials, visits and desk research.
Module 1: Made in Italy
Module 2: Marketing
Module 3: Customers
Module 4: The Digital Revolution
4.1 Technologies and systems
4.2 Digital
Module 5: Communication: institutional, products, projects
Module 6: Sustainability and social impact
Career opportunities
The master aims to provide an in-depth knowledge of Made in Italy in the three reference sectors Fashion, food and design, explaining which are the direct and indirect competitors and which are and will be the customers at a global level. In fact, Z – Gen requires a paradigm shift in terms of product/service offer and fruition and this has an impact on Made in Italy organizations and processes.