MAInternational Maketing and Sales Communication
| Study location | Italy, Milan |
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| Type | One-Year Master's Degrees, full-time |
| Nominal duration | 1 year |
| Study language | English |
| Awards | MA |
| Application fee | €11,712 per year |
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| Entry qualification | Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English / German / French / Italian / Spanish. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English |
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| More information |
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Overview
The Master’s course allows you to develop integrated marketing, communication and sales skills at an international level. An innovative master’s degree in line with the strengths of IULM University, multidisciplinary, practical approach, and ability to anticipate market changes. You will have the unique opportunity to specialize abroad at two European Universities leader in global marketing and communication: Universidade Europeia IPAM (www.ipam.pt/en/lisbon) and Universidade Europeia IADE (Faculdade de Design, Tecnologia e Comunicação (www.iade.europeia.pt/en) in Lisbon.
The class path is completed with many field projects assigned by companies, which include rewards and incentives of different kind, field trips and an internship of six months.
Key Facts
- Our solid and business oriented approach:
- An effective method, that leverages the enormous potential of an hands-on-approach experience, both in class and companies;
- International Faculty staff, with professors and managers from all over the world;
- Soft skills development together with digital competencies development.
Programme structure
The course is divided into two modules and three laboratories.
International Marketing:
Analyzing customer insights in global markets
Advanced marketing strategy
International branding
International trade marketing
Managing sustainability in global chains
International Corporate Reputation
Economics and Finance for Marketing & Sales
Servitization and new marketing trends
Sustainable Development Goals (SDG)
The Internationalization of Made in Italy
International Sales Communication:
Intercultural communication
Sales management & neuro-selling
Relationship selling for global business
International retail selling
Project Management of Innovation
Luxury Management
Budgeting and Business Plan
Soft Skills Laboratory:
Storytelling across boundaries
Complex Negotiation-multicultural contexts, complex projects & manifold interlocutors
Creative leadership
Individual & cross-culture team coaching
Public Speaking
Digital Marketing Laboratory:
Analytics & big data for marketing & sales
Data sensing & visualization
Social media marketing & omnichannel experience management
Marketing automation, CRM and Artificial Intelligence
Digital Communication Management
E-commerce strategy
Cross-cultural Laboratory:
EMEA (Europe, Middle East, Africa) & Russia
APAC (Asia Pacific) & India
NORTH AMERICA (Canada, USA) & LATAM (Latin America)
Lessons take place from Monday to Thursday from 9.00 to 17.00 with an hour of lunch break.
The two-week study tour will take place in May in the vibrant city of Lisbon. Students will have the opportunity to follow a rich and multifaceted educational path, as is the capital of Portugal itself where innovation, culture and creativity meet to generate a fresh and contemporary vision of marketing and corporate communication. In particular, there will be a series of experiences between universities and companies.
In previous editions:
Our students followed the courses of Global business planning, International marketing & communication, Marketing future forecast at the Universidade Europeia IPAM (www.ipam.pt/en/lisbon) and IADE – Faculdade Design, Tecnologia e Comunicação (https ://www.ipam.pt/en/lisbon): //www.iade.europeia.pt/en). The university course continued with a visit to the ‘Smart City Innovation Lab’ at the Católica Lisbon School of Business and Economics and during which they had the opportunity to learn the use of the business modeling platform venturely.io/. The class also visited the Nova Business School of Carcavelos, one of the most innovative in the world. On the business front, our students had the chance to meet:
innovative start-ups committed to sustainability and digital issues at the ‘Casa do Impacto’ science park
the communication and marketing management of Mercadona, a Spanish company of excellence in
modern GDO
NTT Data Portugal, where they could explored topics related to digital transformation, automation
and robotics
the Italian-Portuguese Chamber of Commerce of Lisbon
LX FACTORY, the creative factory in Lisbon
In addition, the Retail Visual tour organized in collaboration with DianiRiva company was the occasion to understand the intercultural adaptations of retail formats in different areas (food, hospitality, fashion, large-scale distribution, service).
Career opportunities
Modern markets – globalised, converging and multicultural – require sophisticated and transversal management skills. The Master in International Marketing & Sales Communication aims to create professional figures capable of solving problems of marketing, communication and sales, in the logic of creating value processes focused on the customer. The lessons will be held by Italian and foreign university professors. Fieldwork, business games and a sales pitch competition are also planned. The numerous partner companies will contribute to an active participation in the didactics and the offer of internships.