MAInternational Tourism and Hospitality
| Study location | Italy, Milan |
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| Type | One-Year Master's Degrees, full-time |
| Nominal duration | 1 year (60 ECTS) |
| Study language | English |
| Awards | MA |
| Tuition fee | €14,400 per year |
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| Application fee | €100 one-time |
| Entry qualification | Undergraduate diploma (or higher) - Bachelor Degree in any discipline The entry qualification documents are accepted in the following languages: English / German / French / Italian / Spanish. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English |
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| More information |
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Overview
International, business oriented, multicultural, and entirely in English – IULM University’s 1st level Master in International Tourism and Hospitality (MITH) gives you the essential skills to face the radical changes in today’s tourism sector. A faculty of internationally renowned teachers and senior managers of leading companies guide you throughout the innovative program. MITH puts your talent into play and helps you accelerate your career in tourism and hospitality.
The tourism sector is undergoing a profound transformation. In response to the current industry’s challenges, new business models are emerging along with innovative ways of managing traditional businesses; both need state-of-the-art managerial skills and tools.
MITH, working in collaboration with leading tourism companies since 2003, prepares young talents to be the protagonists in this rapidly evolving scenario.
As a MITH student, you are engaged in:
• an active learning approach to develop a range of critical skills: problem solving, adaptive leadership, innovation and teamwork in international contexts, all of which are essential to successful entry into the most sought-after companies.
• a 360-degree view of the tourism sector and its future areas of development, including food, fashion and design, luxury, event management and cultural heritage.
• a customized internship, designed for your attitudes and interests, to accelerate your career in tourism and hospitality.
• earning a further specialization in one of the following areas: Revenue Management, Luxury Marketing and Client Experience and Leisure Destinations and Special Events;
MITH seeks out the best graduates, both Italian and foreign, with an excellent command of English, who wish to accelerate their career in tourism at an international level. Previous work experience is desirable.
Programme structure
PROGRAM
Intensive degree program in a leading Italian university in Milan;
International faculty and student mix;
Hands-on approach with company visits and lectures with senior managers, giving insights into best practices and cutting-edge management tools;
A choice of specialization in areas essential for the revitalization of tourism:
Revenue Management;
Luxury Marketing and Client Experience; and
Leisure Destinations and Special Events;
1-week study visit in Dubai;
1 month consultancy project to implement innovative projects with partner companies;
6-month customized internship in Italy or abroad within MITH’s 500+ partner company network.
COMPANY VISITS
Dedicated sessions with entrepreneurs or management teams to learn how to:
innovate business models in the tour operator sector, with Asian Trails, Alidays, WeRoad;
implement guest centricity and customize services in luxury hospitality, with the Dorchester Collection Academy, Principe di Savoia and Bulgari;
win a bid for an international congress, with AIM Group;
discover new hospitality models and their development after the Covid crisis, with Airbnb and casevacanze.it;
create advanced technological solutions for the travel sector, with Amadeus;
foster talent and develop new skills for emerging roles, with NH Hotel Group;
deal with change to build a successful career in hospitality, with Mandarin Oriental;
launch an e-commerce campaign for hospitality, with Expedia and DQ&A;
design high value concierge services for the luxury sector, with Top Life Concierge;
apply the tools of design thinking to create innovative visitor experiences, with the Kartell Museum;
explore the distinctive features of an internationally unique concept store, with 10 Corso Como;
develop an open air tourism offer for the luxury segment, with Glamping Canonici di San Marco and FAITA Federcamping;
discuss communication strategies in times of pandemic in the airline industry, with AirDolomiti;
explore the advantages of business-destination partnerships with Swarovski Optik and Costa Edutainment.
SPECIALIZATION
MITH students choose their specialization path from three topics, selected each year according to their timeliness, partner company requirements and job market relevance. In 2023, the choices are 1) Revenue Management, 2) Luxury Marketing and Client Experience, and 3) Leisure Destinations and Special Events.
The specialization course adds great value to your CV and can be combined with a customized internship.
Classroom lessons are divided into 9 teaching modules held or guided by professors from IULM University, visiting professors and noteworthy experts and professionals in the sector.
MITH supports you in achieving your goal – to embark on a successful career in tourism. That’s why our partner companies are involved in every phase of the MITH program.
• 0. Introductory courses (7 CFU)
Data Analysis with Microsoft Excel
Communication Skills
Marketing in Hospitality and Tourism
Basic Accounting
• 1. Hospitality Management (6 CFU)
Hospitality Management & CHIA Certification
Experience Design and Service co-creation
F&B Management
• 2. Human Resources Management in Tourism (5 CFU)
Organizational Behavior and Human Resources
Employer Branding and Performance Management
• 3. Financial Analysis in Tourism (5 CFU)
Advanced Accounting
Business Finance and Asset Management
• 4. Digital Marketing and Service Personalization (7 CFU)
Digital Marketing and Artificial Intelligence in Hospitality and Tourism
Online Distribution in the Tourism Sector
SEO, SEM and Digital Strategy in the Hospitality Sector
• 5. Destination Management and Sustainabilty (6 CFU)
Destination Management
Place, Image, Identity and Brand
Sustainable Development
Events Management and Attractions Management
• 6. Specialization (upon choice on each student; 6 CFU)
Revenue Management
Luxury Marketing and Client Experience
Leisure Destinations and Special Events
• 7. Consultancy project (6 CFU)
• 8. Internship/Project Work and Final Exam (12 CFU)
Company visits and meetings with leaders in the tourism sector complete the MITH
hands-on approach, providing insight into best practices and cutting-edge management tools.
SPECIALIZATION
Students complete the teaching program with a specialization in one of the following “hot topics” in the tourism sector:
• Revenue management
• Luxury Marketing and Client Experience
• Leisure Destinations and Special Events
Your selected specialization course can be matched with a customized internship.
CALENDAR
November – January
Online courses: 3 months of e-learning to provide you with basic knowledge and skills required for classroom courses.
February – May
Classroom courses to build a solid knowledge base.
March/April
Study tour in Dubai: meet the key players in the development of a unique destination in the world.
June
Specialization course: a choice among Revenue Management, Luxury Marketing and Client Experience, and Leisure Destinations and Special Events to customize your program with an in-depth analysis of a sought-after area of expertise in tourism and hospitality.
July
Consultancy Project (group work) commissioned by partner companies to apply the tools and skills acquired in the classroom
July – February
Internship: 6 months in Italy or abroad
Career opportunities
MITH supports you in designing your career with a 6-month internship tailored to your profile and selected according to 3 criteria:
Matching the experience to your skills and aptitudes
Value of the internship as a learning experience
Possibility of starting your own professional network
Following a MITH internship:
86% of graduates work as tourism professionals within 3 months
51% of graduates hired by their internship host company
MITH operates in close connection with the hospitality and tourism industry to ensure your internship adds value to your CV, which is shared with MITH’s business network. Companies who have recruited MITH students become loyal recruiters creating future job opportunities.
MITH internships cover specific roles according to company needs and take place in different areas of the tourism industry: hotel chains, cruise companies, airlines, MICE businesses, travel agency networks, destination management companies and consulting firms specializing in tourism.