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BACorporate Communication and Public Relations

Tuition fee €8,400 per year
Application fee €120 one-time
More information

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Overview

IULM University has been training corporate communication professionals for more than 30 years. The three-year undergraduate programme in Corporate Communication and Public Relations enables students to become professionals in the management of the mechanisms governing communication in public and private organizations. Coursework is based on a strong mix of lectures, case studies, workshops and seminars. The faculty is made up of scholars as well as communication professionals.

The programme offers a dual degree (Honours Bachelor Degree in Marketing) in cooperation with Dublin Business School. Further study abroad opportunities are offered at partner universities such as ISCOM Paris, Arnhem Business School, Hanze University Groningen, Universite’ Catholique de Lille, ESIC Business and Marketing School Valencia, Universidad Complutense de Madrid, University of the Sunshine Coast (Australia), University of California San Diego (USA).

At the end of the three years, students will be able to harness the new tools of corporate communication ranging from traditional advertising to Web 2.0 tools, and social networks.

Programme structure

Corporate Communication and Public Relations looks at how businesses are organised and run by studying management, marketing, and business law; it examines social and market dynamics with courses on sociology, consumer psychology and market analysis; and it teaches students how to dialogue with the media, influencers and public opinion by providing them with top-notch communication and public relations training.

In addition, the programme helps students develop:

• Digital skills necessary in today’s media environment
• English and foreign languages proficiency
• Cross-cultural skills
• Personal communication skills such as professional writing

The programme is offered both in English and Italian.

Career opportunities

Graduates in Corporate Communication and Public Relations can expect to work in private companies or public organizations in the field of marketing or corporate communication, as well as agencies specialised in communication services (advertising, PR, events, digital marketing, and social media management).

Graduates will be able to take on different roles such as:
- Junior Marketing Manager
- Junior Product and Brand Manager
- Corporate Communication Specialist
- Social Media Specialist
- Junior Digital Strategist
- Junior Media Planner
- Junior Events Manager
- Junior Sales Account
- Junior Account

Apply now! Academic year 2020/21
Application deadline
Apr 30, 2020 23:59
Europe/Rome time

PLEASE PAY ATTENTION ON THIS DATE!

Studies commence
Sep 21, 2020

Application deadlines apply to citizens of: United States